New Delhi, April 24 (). According to the findings of a study conducted on Prime Minister Narendra Modi’s monthly radio program Mann Ki Baat, about 59 per cent people have increased trust in the government.
Also, 58 percent of listeners responded by saying that their living conditions improved after listening to the monthly broadcasts. Details of the study, which has been conducted by IIM Rohtak and commissioned by Prasar Bharati, were released by the government on Monday, days ahead of the 100th episode of Mann Ki Baat on April 30.
The timing of the release of the survey details also has political ramifications, since the popularity of the programme, as assessed by the IIM Rohtak study, is likely to serve as a major media outreach by the government in the run-up to the 2024 Lok Sabha elections. Which is hardly a year away.
The study revealed that about 96 per cent of the population is aware of the Prime Minister’s monthly radio programme. Also, around 63 per cent respondents said their outlook towards the central government turned positive, while 60 per cent showed renewed interest in working towards nation building, according to the survey findings.
The study also said that most of the audience has become aware of the functioning of the government and 73 per cent are optimistic and feel that the country is going to make progress. The findings suggest that the program has reached 100 crore people who are aware and have listened to it at least once.
The findings of the study were released at a press conference by Prasar Bharati CEO Gaurav Dwivedi and IIM Rohtak Director Dheeraj Sharma.
Sharma said that 23 crore people listen to the program regularly, while another 41 crore listen occasionally and they have scope to convert into regular viewers. The report explores the reasons for the popularity of the PM’s radio broadcast and lists the most liked features of the programme.
The study divided viewers across the three platforms, with 44.7 percent watching the program on TV, while 37.6 percent accessed it on a mobile device. The program is more preferred to be viewed than listened to, as 62 per cent of respondents between the ages of 19 and 34 prefer to watch it on a TV set.
A major chunk of the listeners of Mann Ki Baat, 65 per cent listeners preferred it over any other language, while English came a close second with 18 per cent.
KC/SGK
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